Littlewoods Message In A Bottle - Real Fresh TV
Description:
‘Littlewoods Message In A Bottle’ is a 360 advertising campaign that immerses the target audience in the story of a young family temporarily stranded on a desert island during an exotic holiday abroad.
An entertaining series of online videos explore what happens when desirable products from LittlewoodsDirect.com mysteriously appear on the beach.
The clue lies in some old bottles, stuffed with pages from a Littlewoods catalogue, floating out to sea.
How would it answer the brief?
Using a number of scenarios, the campaign communicates Littlewoods (Direct) core message as *the* one stop online store (now, Christmas, anytime).
How would it work?
The campaign is a combination of online video and interactive/viral content designed to engage the target demographic how, when and where they want it.
What makes the idea unique and irresistible?
The ‘Littlewoods Message In A Bottle’ campaign delivers an innovative story telling opportunity.
See: stepintothenhs.nhs.uk
Last Voted Users:
CAM01 (3 months ago)
Well done Chi-chi! This is a FAB idea (it's kind of a happier "Lost" - and we all know that has a huge following). The NHS site is an interesting reference - I didn't even know it existed.