MyStyle

Our proposal uses many technologies and methods of communication, not all of them need be incorporated for full campaign to work. All ideas revolve around the following objectives.

To demonstrate Littlewoods relevance to the core market’s needs.
To make it as convenient as possible for the consumer to access what they want.
To create a viral marketing solution, encouraging maximum customer retention

Our solution revolves around a custom-developed Social Networking Environment (which could also plug into Myspace and Facebook to increase viral nature of this tool), which would be run as a separate site to the Littlewoods catalogue to keep it clean and simple.

Essentially MyStyle allows women to share their fashion desires with their friends, utilising social networks to identify and develop a look that works for them.

MyStyle allows them to create wishlists of products they would like to buy from the Littlewoods catalogue, but more importantly it allows them to share their desired look with their friends and peers to illicit feedback. They can also upload images of other items which may not be available at Littlewoods in order to develop a more complete “moodboard” of their look.

Please see file attached