Treasure Hunt

A joint project between Human and Martin Fewell (Yolo).

The 'Treasure Hunt' is an interactive feature integrated into the Littlewoods on-line store. A genuine competition open to everyone - find the 5 special items hidden within the on-line store pages (marked with gold coins, crystal skulls, parrots, treasure chests, etc) for the chance to win a Treasure Hunt prize.

This could be online vouchers with 1st, 2nd and 3rd prize amounts, or a discount code for on-line purchases.

This feature would be conceptually linked to the forthcoming Littlewoods TV campaign (set on a desert island) and could be physically linked as a competition that ties-in with the campaign (tagged on press ads, TV, radio, web banners, etc).

This would be a unique way to encourage the target audience to view EVERY PAGE on the Littlewoods site, whilst gaining valuable date capture from potential customers entering the competition. And it would be a lot of fun.

Now where's that parrot?