Interactive Virals

Interactive Virals

Ever wondered where that viral got to exactly? Wanted to track who’s watched it, for how long and where they’ve posted it? Now you can do all this as well as allow the viewer to interact with your viral and follow their viewing patterns. WONKY can produce viral films that allow the viewer to find out more about objects in a video by simply clicking on them while the video is playing.

Potential uses include:
- linking audiences directly to related websites e.g. to make an impulse purchase, view a character’s social network profile or visit a related web series
- allowing viewers to share their comments e.g. for competitions or reviews
- enabling viewers to embed the film into their social network pages e.g. to share with friends
- provide downloads e.g. coupons

We’d like to demonstrate the potential of interactive virals by showing a short film created as a test to promote the Marmite brand.