Social Media and My Mum

Why is social media relevant? What do blogs, YouTube videos and online customer reviews have to do with how your brand is perceived by the average consumer?

More importantly, what does the average mum think about all this?

This is a quick fire introduction to social media.

Hear first hand accounts of how one US online marketer got the fright of his life when his elderly mum, a recent convert to email, showed an alarming aptitude for leaving comments about faulty products on blogs.

Packed with insights on the trends behind today’s exploding interest in social media, this is a jargon-free forum to find out how smart companies are joining in on consumer conversations online.

Yes, social media does impact the bottom line. Find out how and discover 5 top tips for tracking and monitoring your brand’s reputation online!