A day in the life of... an over 60

Older people have more leisure time than the rest of the UK population. Over 60s by far outnumber teenagers and those in their third age have, and spend, more money than younger people

Older people often bemoan a loss of community with the isolation and boredom this brings. Well designed, connected projects could offer real solutions by providing connectivity and communication channels to new communities of interest

Despite this apparent massive market opportunity, most organisations develop products primarily aimed at the youth market. Older people have different needs, priorities and expectations than young people and there are doubtless challenges when trying to engage this target group

Design processes are often based on misplaced and uninformed assumptions about how older people lead their lives and many products end up being, at best, underused and, at worst, patronising
Using his particular and remarkable talent, this phenomenally active and inspirational older man will dispel a few urban myths by taking us through a day in his life and explaining how he feels about and interacts with technology