Building Successful Communities

Many online projects depend on the communities that invest time and energy into them. An effective online community can be phenomenally powerful and can act as a co-designer, evangelist, marketeer or indeed, if big enough, a sellable product

But how do you attract your founder members in the first place? How do you engage them, entice them to participate and tempt them to return? Should there be barriers to entry and how high should those barriers be?

The four panelists are working with, and in, very different worlds, but are facing shared challenges while learning to harness the power of communities. They will talk candidly about the lessons learned, the challenges they have overcome, and what they would do differently if they did it again

They will also explore how guidelines that apply in real-world social and business communities can inform the growth of online communities