Channel 4 Cross Platform Innovation

This session will lift the curtain and show the internal workings of one of the UK’s most groundbreaking broadcasters

Matt spent 2007 working with range of talented indies to develop a raft of innovative multiplatform projects that aim to engage teenagers. This panel will bring commissioner and commissioned together to discuss the development and delivery processes that led to a successful 360 product

The Insiders is a careers service with a difference. Darkly humorous stories recount unvarnished truths about the realities of professional life by bringing real stories into a fictional world

The product grew through a process of collaboration between Commissioner, TV Indie and New Media Indie. This partnership has led to something far greater than the sum of it’s parts, and is perfectly suited to its target demographic

Panelists will talk about how they got to know their market, how they moved from UGC into sculpted narrative and how they will attract an audience to their unfolding story