When Sound Art Meets Sound Commerce

Does art exclude commerce? Can what works in the gallery work in-store? Are public installations models for future commercial applications? Hear how experience gained working on leading sound art and public space installations is helping shape the future of sensory branding

Sonic ID is the only transatlantic sonic branding company, based in London and Portland, Oregon

Founders Martyn Ware and Dan Kirby explain how experience gained in the artistic side of sound through Martyn’s company Illustrious (on projects for The Science Museum, The Royal Ballet and The London Planetarium) is leading to innovation in the commercial world

Sound is a powerful emotive tool: learn how Sonic ID use it to create real immersive brand experiences for leading brands from BP to ‘The Worlds Most Perfectly Cut Diamond’: Hearts on Fire

www.sonicid.com / www.illustriouscompany.co.uk