In 2007 Clare set up iShed, a subsidiary of Watershed in Bristol, to initiate and support creative technology research and development
 
Working with industry, academic and creative partners, Clare’s projects include Media Sandbox, a digital investment scheme, Light Up Bristol, which mapped 400ft projections onto Bristol’s Council House and the Creative Technology Network
 
In 2008, Clare moved into the Pervasive Media Studio, a new collaboration between Watershed and HP Labs.  Bringing together practitioners, researchers and users from diverse backgrounds, the studio explores new forms of mobile and wireless media. Here Clare spots talent, supports research, showcases ideas and plays games