During my formative years, my toys were an art box, tape recorder, synthesisers and cameras. During my teens I experimented with musical composition and sampling, jamming with bands to improve my improvisational skills. Over the years I explored different aspects of the creative process, combining analogue techniques with digital technologies.

By the mid 90s I was sharing experiences with people I had never met from across the globe. The Internet, with speed and software limitations, encouraged me to find innovative ways to push the boundaries. I embarked on a Fine Art degree where I specialised in interactivity. In my final year I played an key role in a series of live events with Musashino Art University in Japan. We harnessed video conferencing software with an ISDN line to facilitate a two way live collaborative of visual art and sound. This experience opened my eyes to the possibilities for creative and cultural exchange via the internet.

After graduating, I honed my design skills with freelance work, then became an interactive designer with a small Soho design agency Digital Arts. £4.8 million worth of investment later, we headed to plush Regent Street offices, where I became the technical lead on a online lifestyle concept Ammo City. By the time I quit, the dotcom bubble was bursting, and realisation that this was totally unsustainable was sinking in (a little too late for DA).

In 2002, I combined forces with Rebecca Molina, united by a vision of how we would do things differently. Key specialists with a diverse skill-set were invited to collaborate under the Raw Nerve umbrella. Over the past 5 years, we have built on a word-of-mouth reputation as a leading creative solutions agency. At the heart of the business is a management structure, with an in-house production team, pulling modular resources according to the nature of each project undertaken.

http://www.raw-nerve.co.uk