David is an old-school dot-com casualty having been a director in a
number of first-mover new media companies during the mid-nineties, and
Head of Learning Design at Academee until 2002. He has taught at a
variety of institutions including the Information Technology Institute
at Salford and at Sheffield Hallam.
David currently advises a number of firms in Manchester on how best to
achieve market advantage through the use of new communication
approaches. His current practitioner-based work looks at how businesses
adapt to social media when learning to communicate with customers. He
is responsible for the UK's first MSc in Digital Marketing developed with e-Consultancy and is a member of the Council at Manchester Digital.