Josephine Reid is currently an
experience design researcher in HP Laboratories, Bristol. She has helped to design, lead and
analyse a number of field trials to test the value of situated mediascapes and
mobile and pervasive technologies. Mediascapes are a new medium that
incorporate sensory and mobile technologies to deliver a context sensitive
experience. One of the simplest forms of mediascape uses GPS as a location
sensor to automatically trigger the playing of media on a handheld computer,
based on movement. Jo has been instrumental in the design and production of a
range of different forms of mediascape that have been deployed for
evaluation. Analysis and insights from
this and other experimental applications have led to various publications and
workshops for mediascape design. She has also shaped the development of the
mscapers website www.mscapers.com.

Jo joined HP Labs in 1994
having worked in Research and Development at Texas Instruments on expert
systems and prior to that for Rank Xerox on HCI prototyping and testing
interface designs.