From war rooms to play rooms, Kristina is an entrepreneur andintrapreneur who is a specialist in open source, lead user innovationstrategies and disruptive serious playMost recently worked as Global Head of LEGO Club and Community,strengthening their brand and increasing their market share by developingstrong online communities. She has had a varied career, starting out inmilitary intelligence developing war rooms and gathering insights andforesights. Since then, she has run her own successful company with focus onSMEs, worked at KPMG business transformation Unit.Sheis currently an innovation fellow with UEL where she is developing an opensource PhD with an online community looking at the connection between earlychild hood play experiences and future serious work role games.