Endemol is an international entertainment production company, traditionally focused on the creation of TV formats, their production and exploitation

As managing director of digital media, Peter’s role is to develop and implement Endemol’s interactive & new media strategy the UK. Peter is a member of Endemol’s global digital board that advises the group on international digital media issues

Strategically, Endemol looks to exploit its TV brands on a multi-platform basis and fund its activities via broadcasters; advertisers or consumers. Increasingly Endemol is looking to develop entertainment products on new media platforms such as mobile, broadband and IPTV