Richard Adams is Digital Strategy Director of Chemistry
Communications Group, a Top 10 marketing agency, and director of
Perfectly Normal Productions.

Richard began working with interactive media in 1990, trying to make
art with it. Since then, he has worked in senior roles at leading
digital companies across the media sector, from TV to advertising,
including stints at the BBC and as Creative Director at Yoomedia.
Whilst at Yoomedia, he worked on iTV, iTV games, chat, dating and
mobile to TV applications.

Previous to his time in industry, he was founding Head of Digital
Arts at Thames Valley University, an external examiner and held a
visiting professorship at Salford University.

As a published author, Richard has written about advertising and
marketing online, AI in advertising, TV and Interactive Narrative. His
new book on digital media will be out soon.

He is a mad keen ukulele player.