Ron Edwards is the Founder and Managing Director of Ambient Performance which specialises in mobile and virtual world applications

He has been helping organisations apply emerging consumer technologies for 16 years. Ron is now leading Ambient’s expansion into consumer virtual worlds with their Ambient Worlds brand for entertainment and marketing with US partners Makena (There.com) for better experiences

Ron is especially excited about the nascent metaverse and is developing projects in the core metaverse areas of mobile augmented reality, virtual worlds, mirror worlds and mobile lifelogging for a variety of clients in industry, government and consumer brands.