Toby has a long history with the media industry working in a variety of roles through publishing, publication, investment and development for a number of key industry organisations such as MTV, NTL (Virgin Media), Emap (Future Publishing) and Two Way TV Games. As a founding member of ntl’s Interactive Division he launched Europe’s first commercial interactive TV service. More recently he was responsible for interactive content across all platforms for MTV multiple European channels, winning a BAFTA for his work launching MTV2. At EM Media, the regional sectorial development agency for Media in the UK, he built on his substantial knowledge of the games sector, gaining in-depth understanding of government support and commercial investment.

He is currently the managing director of Pixel-Lab

 Pixel-Lab is a consultancy and production company, adept at developing strategies and delivering projects growing and supporting the videogames and digital media industries. Pixel-Lab’s work ranges from producing research to inform partners’ decisions, to producing strategies to deliver against priorities for a specific organisation, country or region. Alongside this strategic work, Pixel-Lab delivers a number of projects for clients, ranging from event management to videogames, ARG’s and pervasive media applications. Pixel-Lab often works directly with individuals and organisations many of who are in start up stages or are defined as ‘new talent’ around key issues identified as barriers to development in our sector.

Pixel-Lab have worked with the BBC Innovation Lab Series (http://open.bbc.co.uk/labs/), Skillset as their Videogames Industry advisors (www.skillset.org/games), a number of the top Universities in Industry engagement and knowledge Transfer, developed a range of games related courses and most recently in programming and delivering the London Games Festival Fringe (http://www.londongamesfestival.co.uk/).  Pixel-Lab have worked with Channel 4, BAE, MTV, and the School Food Trust developing interactive applications, TV programs, and games.  A range of publicly funded agencies have worked with Pixel-Lab including SWDA, LDA, NWDA, AWM, EMDA, DDEP, Screen West Midlands, Watershed, North West Vision, Codeworks, Yorkshire Forward, Screen Yorkshire and Game Horizon.

Pixel-Lab produce the annual GAMES:EDU conference (www.gamesedu.co.uk), Sense of Play, game design symposium (www.senseofplay.com), the Polygons networking events (www.nevermindthepolygons.com) and a range of workshops for Skillset.