It will be interesting to hear how the members of the enterpreneurs panel tackle the situation at the moment. We seem to be undergoing a second web boom but one that is possibly more rational (i.e. based on solid business plans)….It will be interesting to hear what they are looking for in proposals and ideas.

One hopes that  they are now much more sensible and wouldnt give oodles of money to an online underpants salesman…(which did happen in the dot com boom…)

Ok, just over a week to go to the b.tween conference. We would really like to get you start submitting comments, themes, questions or asking me (katz) on here, about the conference content. Each session will be very interactive; we will be blogging the event and using chat systems to enable all visitors and interested parties outside to take part.

Any contributions via this blog or diect to me would be welcome.

I was at a BIMA event on Thursday night (”iMode is big in Japan…. will it make it over here?” ). One of the speakers quite rightly pointed out that no one talks about TV in terms of content and technology, we refer to channels and programmes. The average user has no interest in how they access the content of their choice, only that they can access it, and painlessly. No one cares if the mobile website they use is delivered and designed for WAP or iMode, or quite frankly if it appears by magic. They only care that it is easy to get to, easy to use and that the user interface and interaction is enjoyable. The technology is only a means to an end and is only truly successful if it is invisible. Furthermore the user only buys into something when there is a clear jump in ease of use and quality.

There are usually too many questions to fit into sessions at events such as this so why not post your questions in advance? Just reply to this post and state who the question is for and we’ll make sure its asked. Click here to see the sepakers.