It’s easy to sit here and talk about the benefits of open source business (of which there are many), but what happens when it goes wrong or someone operates counter to the spirit? Read the rest of this entry »

Claire from Pact gave us a potted history of the inetrface between new media and TV…

Mint Digital showed us their Buried Alive web site and TV show. An archive type site that allows viral mechanisms to let old content bubble up and be rescued by the public. This is also tied to a TV show that then emerges from the archive. They also have Bloom Box a UGC concept. Bloom box is a reskinnable web app that allows you to create content….Great Stuff. http://www.bloombox.tv/

therefore lots and lots of content is community based but grounded in TV….

INteresting talk about the life of the Hitchikers brand form Robbie Stamp. Very very passionate about being passionate about the thing you do. In short his message was start with what you have and then dont be afraid to let your brand grow, change and evolve…great Hollywood and Douglas anecdotes too!

Lord Puttnam talked about the transition from controlled media to media that can be directly delivered directly to consumers and how many opportunities this is opening up for producers. The now low cost of production, the new distribution methods and the flexible consumption patterns arising from personalised media. New business models and new audiences of interest. Feeling that scale isnt an advantage in the media at this time and that smaller producers have a real chance now to build. Need to develop new content that exploits what the emerging media can do. Education is the key to competitiveness…this can be the key to innovation and new talent and it is vital to promote education in order to unlock the upcoming opportunities.

It will be interesting to hear how the members of the enterpreneurs panel tackle the situation at the moment. We seem to be undergoing a second web boom but one that is possibly more rational (i.e. based on solid business plans)….It will be interesting to hear what they are looking for in proposals and ideas.

One hopes that  they are now much more sensible and wouldnt give oodles of money to an online underpants salesman…(which did happen in the dot com boom…)

More location based mobile immersive game examples can be found here

I think that there’s so much more yet to happen in this field now that smart systems that are actually smart are emerging.

I have signed up for the RFID tracking installation at b.tween and urge you to do it….

You should also read the AllPointsBlog for up to date location stuff.

Also found this article on the location based mobile game “Phone Tag” created by Ben Affleck and Matt Damon’s company.